#HomelessTurkey

WE BUILT A TWITTER POWERED
TURKEY FEEDER TO HELP THE HOMELESS

This Thanksgiving Good Shepherd Ministries helped feed the homeless via twitter by getting users to feed live turkeys via a twitter hashtag -- #homelessturkey. A small portion of feed was dispensed from our hashtag activated seed hopper every time a tweet was sent. All the action will be captured by video and can be viewed on a linked microsite to create more awareness for the food and shelter Good Shepherd provides. And for every 1000 tweets sponsors donated 10 turkeys for Thanksgiving dinner!

Three Days.
Over Eleven
Thousand
Tweets.


Play Video

The Results

With just a 3 day campaign
we gave “Gobble”
a whole new meaning.

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TV, Radio &
Online News
All picked up
the Story.


Play Videos
  • WITH OVER
    ELEVEN
    THOUSAND
    TWEETS,
    ONE HUNDRED
    TEN TURKEYS
    WERE DONATED.

  • TOP TWITTER
    TRENDING
    #HASHTAG
    IN CANADA

    #HomelessTurkey

    #
  • Over
    Nine
    Million
    Social
    Media
    Impressions.

  • twitterfeed
    @SteveLappn
    @gypsyrosealley "hashtag-powered feeder".. We have come a long way with all of this new technology. #homelessturkey
  • twitterfeed
    @goodshepherd_to
    @Suzannepope @tpsofficerrob Gobble! Thanks, we were feeling a bit peckish #HomelessTurkey
  • twitterfeed
    @TheChefButler
    What a great cause! tweet #homelessturkey to help feed the homeless this #thanksgiving! (Link)
  • twitterfeed
    @acooper26
    #reminder if you have tweeted #homelessturkey do it now! Let's make sure everyone get to celebrate and enjoy a nice hot meal.
  • twitterfeed
    @T_Burrows
    Keep tweeting #homelessturkey to get more and more food for the homeless from @goodsheppard_to (Link)
  • twitterfeed
    @Suzannepope
    Ha! Zero sense of portion control! See plump turkeys noshing at (Link) ! Nom nom! @goodshepherd_to #homelessturkey
  • twitterfeed
    @trevorrguy
    Take that, hunger! #HomelessTurkey #HomelessTurkey #HomelessTurkey #HomelessTurkey #HomelessTurkey #HomelessTurkey #HomelessTurkey
  • twitterfeed
    @DCapTO
    What's the best way to fatten up a turkey, besides feeding it Paula Deen butter cookies? Tweet #homelessturkey & see: (Link)
  • twitterfeed
    @Dr_Gumby
    To everyone who is tweeting for the benefit of #goodshepherd_to and this "grand" #homelessturkey event... I toast you, this very night...
  • twitterfeed
    @malihahasan2
    awesome hashtag activated seed hopper feeds turkeys when you #tweet #homelessturkey! Every 1000 tweets donate 10 turkeys to feed #homeless

More Content
Than Just a
Turkey Feeder*

  • POP-UP STREET TEAM & DISPLAY
  • MICROSITE
  • THUNDER CLAP – SOCIAL ACTIVATION
  • HAND-OUT COLLATERAL

Creativity

In the form of Bird Seed.

Send a
Tweet

Dispense
Some Seed

Feed a
Turkey

Feed the
Homeless

Simple

SOCIAL ENGAGEMENT
WAS A CLUCK AWAY.

    Engagement Included:
  • 1 WATCHING YOUR TWEET INSTANTLY FEED A TURKEY
  • 2 THUNDER CLAP – SOCIAL ACTIVATION
  • 3 SHARING THE CAUSE ON SOCIAL MEDIA

A REWARDING EXPERIENCE.
ALL VIA TWITTER.

    Engagement Included:
  • USERS SAW THEIR TWEETS FEED ACTUAL TURKEYS IN REAL-TIME! ALSO EVERY 1000 TWEET MILESTONE CREATED EXCITEMENT AND MORE TURKEY DONATIONS. THIS THANKSGIVING A TWEET MADE THINGS A LITTLE BETTER FOR TORONTO’S HOMELESS.